Client
Orlebar Brown
Art Direction
Natalia Zajdel
Creative
Rhiannon Norman,
Natalia Zajdel
Design & Motion
Natalia Zajdel
The Brief
We partnered with Orlebar Brown, a premium menswear brand globally recognised for their iconic Bulldog swim shorts, to create engaging social content that celebrated the brand’s creativity and lifestyle appeal. By developing concepts that were both playful and timeless, we strengthened their visual storytelling and reinforced their position as a leader in elevated, resort-inspired menswear.
With Orlebar Brown, the challenge was to elevate their social presence without losing the spirit that makes the brand so distinctive. We knew that premium doesn’t have to play it safe, it just has to be done with taste.
Our approach centred on creating concepts that invited people in, sparking moments of connection while celebrating the brand’s lifestyle of travel, style, and adventure. Each idea was designed to balance timeless sophistication with a lightness that feels engaging, modern, and distinctly Orlebar Brown.
