We focused on their unique approach to formulation and client consultation, and wanted to build their identity around the three keywords: Proven, Powerful & Personal.

Together with the Creative Director and another designer we curated a clean new brand book, stripped down unnecessary visual pollution and evolved Ultraceuticals identity with an elevated look, that was balanced with a friendly human approach.

Ultraceuticals specialises in working with skincare professionals to deliver powerful results. Their free consultations ensure customers feel heard and receive tailored product recommendations. The identity was curated with these personal and professional themes in mind.